The Anatomy of a Facebook Page

The Anatomy of a Facebook Page
by Brandon Sharp
Now some of you may be asking: why would anyone want to use a Facebook page as an advertising tool for their brand when a normal profile is used to connect with people?
First, regular Facebook profiles have a contact limit of around 4,500+. Once you hit this upper limit, the profile will cease to accept new contact requests. Second, Facebook profiles are usually personal in nature; you don't want to mix your public life and private life in Facebook.
Lastly and most importantly, you can't use third party applications on a regular profile page. To really make your page shine and stand out from the others, you really need to use the third party applications and plug-ins.
Having a Facebook page is good; but having an attractive, interesting and interactive page is great! Just as we strive for excellence when we open windows of opportunity in Internet marketing; the same holds true for social network marketing.
Let's briefly explore the different components of a Facebook page:
1. Wall. Both Facebook profiles and pages have walls. The wall was designed to act as the central activity hub of the Facebook page. Both you and your fans can upload material to the Facebook wall.
You can post pictures, text, and videos on your own Facebook page wall. Your fans (people who click "Like" on your page) can do the same. When you or a fan post material on your wall, these bits of activity will be published on the news feed.
2. News feed. The news feed is an endless roll of information that is generated when there is activity on your Facebook page.
3. Status update. Regular status updates are not limited to folks with regular Facebook profiles. As the administrator of your own Facebook page, you can easily post status updates, too. Fans of your page will automatically see your status update on their own news feed when they open their Facebook profiles.
Regular status updates is a quick and easy way of keeping your fans up to date on any promotional events, sales or any change in operating hours etc. Be brief though; an update is limited to 160 characters. If you have more to say you can post it via a Facebook note or your can have a link directing them straight to your website.
4. Discussion: This particular feature allows individuals to create separate threads so that specific topics can easily be discussed on the same page.
Some of you may be a little uncomfortable with the idea of having a forum about your brand on your very own Facebook page, but don't be. Unless a highly unlikely social media crisis suddenly appears from your own discussion board it is fine for people to discuss your product. In fact, it is fantastic to have people talking about your brand.
Usually people will post rather positive feedback on your Facebook page; however, there will be times when upset customers will post some negative reviews.
As the owner and administrator of the page, you have the option of responding to irate post and clarifying points and issues. Don't be afraid to address negative reviews from an objective point of view. You also have the power to remove negative posts, but that will damage your business reputation. Customers and possible customers have a lot of respect for companies that share the positive as well as the negative reviews. Remember people are very individual, what one person sees as a negative about your product, another customer may see it as a positive.
5. Applications: To really make your Facebook page interesting and fun to use, use the applications that are available to Page users. I'm sure you've seen the Facebook logo on many websites you have visited. By pushing that app button you can easily visit that business or blogger over on Facebook and maybe even "Like" their page. This is one of the most popular apps used on Facebook pages.
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