Here is the Way You Get Real Results through Split-Testing Your Landing Page

Here is the Way You Get Real Results through Split-Testing Your Landing Page
by Mitch Heldman
Even if you're relatively new to Internet marketing, you know how much importance is placed on your landing page. Driving targeted traffic to your landing page is way better than sending your visitors to the main homepage of your website. However, in order to get as much as possible from your landing page, it's really important to test out a variety of elements so that it's easier to increase the conversion rate of your website. Just getting traffic isn't enough; you need to work to raise your conversion ratio so that you can get as much value from every person who visits you. In this article we are going to explore a few unique and good tips for improving your landing page split-testing.
If you don't make your landing page force visitors into believing that they need to take action early, you are just ignoring potential profits aren't you? Not necessarily. Most of the time adding urgency to a landing page will increase its conversion rate (and your profit margin). Does your landing page include some sort of bonus offer or incentive to purchasing right now? If not then you should consider testing this out because the urgency factor can work wonders if used right, or else it may just get you the opposite results. Obviously it is important to test your price on your landing page but, still (and bafflingly so) there are a lot of IMers who ignore the price factor when they run their split-tests. When you want to increase your conversion rate you need to make sure that you test out at least a few of the different price points that work with the product you have decided to promote. Sometimes you'll get better results by increasing your prices, even though most people believe that when you lower your prices your conversion rates go up. The reason for this is simple, people these days want quality and they are willing to pay for it. Normally they only associate low product prices to be of cheap quality and might avoid buying the product completely.
Do not just split-test your main headline, test some of your sub-headlines too.
If you have copy on your landing page then obviously you'll need to break it up with a sub-headline or a few different sub-headlines. It's important to test the sub-headlines too because they can increase your conversion rate or lower it too. Of course it's a bad idea to try to test them all at once, do it one step at a time so that you know exactly which headlines have which results on your conversion rates. Overall, split-testing the different parts of your page isn't that hard as long as you are patient while you run your tests; being hasty makes it harder so keep that in mind.
Once you've started receiving better conversion rates, you will see for yourself that small changes can mean big differences for your bottom lines. Split-testing isn't a new concept but still you don't see lots of IMers doing it. But keep in mind that, without carrying out regular split-tests on your landing pages, you won't be able to improve your conversion rate. So put these tips into action and see what kind of results they yield.
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