Search Engine Optimization Basics

Search Engine Optimization Basics
by Michael Gillen
Would you like your webpage to be the first result in all the leading search engines like Google? Of course you do. Being higher in Google will result can give your webpage significantly more visitors. The key to getting yourself higher in Google is called search engine optimization, a form of search engine marketing that flourished in the late 1990's and really came into its own in the new millennium forming a business of its own, called online marketing firms. While it would be gilding the lily to call it more effective than all other forms of marketing, it is, in my humble opinion, the cutting edge of the field.
Now, on to the information you came here to read, search engine optimization can be divided into two disparate areas: onsite elements and offsite elements. Onsite elements refer to, obviously, things done to your website, whereas offsite refers to things which occur on other people's websites. Although onsite elements are obviously easier to do, both elements are vital.
Both onsite and offsite elements are based around the central idea of a keyword, which refer to the terms you want to found under in search engines like Bing. So, if you are a firm that sells flowers, your keyword could be flowers. You will probably have a variety of unique keywords. So, your first step is to make a list of your keywords so you know what you would like to be found under.
Now that you have your list, the first step is to work on your own website, covering the onsite portion of search engine optimization. Go through your website and make sure that your keyword appears often. Make sure that it appears in headings, the title, as well as in boldthe title, headings, as well as in boldbold, the title, as well as in headings. If you have the ability to do so, try to get your keywords in your URL. As you know this isn't always possible, especially if you have had the same on for a while. In addition, you should have whomever updates your website and have them work on putting your keywords into your metatags.
Offsite elements are a bit more difficult, but it's equally critical. The biggest part of offsite elements is the backlink, which is a link from another website to yours. Basically if a well known website links to you, you'll get better results on Google. In addition, the topic of the website that is linking to you is important. If you're trying to get ranked for a keyword that website should also be about it. In addition the anchor text of the link should contain the keywords you're looking for.
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