Thursday, March 29, 2012 @ 10:45 AM

Easy Ways To Appeal To Professionals Using Product Creation TacticsInternet Marketing,Online Business,Blogging

Easy Ways To Appeal To Professionals Using Product Creation Tactics

by Benjamin Fincham

Product creation requires a certain type of mindset, it seems, because so few online marketers choose to do it. More people would apparently prefer to do affiliate marketing than create their own products from scratch. Perhaps it seems that product creation is too difficult, but it really is not and it can be a lot of fun. While product creation may not be right for everyone, it's something worth considering from all angles. In this article we'll be looking at both the positive and negative aspects of product creation.

Millions of products can be found online, most of them in a variety of formats in different niches. If you want to have your very own product, then pick your favorite products based on solid research. Make very sure they are in markets that buy online, and then look at what you can do to make that product better. This strategy is obviously for digital products, although you can go with physical if you are motivated to do it. Just look at any product and see if you can make one better than the one on the market right now. The other thing you need to know is what your audience will be looking for. A unique way to make your own product is to find one that is very popular, change it up a bit, and deliver it in a completely unique way. By changing the media format of the product, you can change the way it is delivered. There may be a book that you find that can be made into a video series. Or you can take a video product and make an ebook out of it, or an ebook with your own video or videos. The product that you create needs to be completely unique and not a duplicate of what you are referencing. It is essential that you do some exploration in regard to creating a better product than the one that you found. This is something that has been done so many times by all sizes of business, large and small.

So, for instance, you could make a product on 101 ways to do any number of things. You can vary the title to "100 ways" or "99 ways" - it is really up to you. After you have chosen your niches, go to Facebook, and create pages for each of the products that will be made. You might want to do lead generation and then get content. People that use this strategy are able to break into virtually any market they want to regardless of the competition level. This point here about making your own products could very well be viewed as a negative by some people. It all has to do with responsibility and how you view it and if that is what you want, or don't mind having in your life. There's no doubt that when you create and market your own product you've got quite a bit of responsibility. For many product creators, this is what they love about the whole process. On the other hand, for people with limit time and resources, this is a drawback rather than a benefit. Creating products, then, isn't better or worse than other types of marketing; it all depends on your perspective.

One way to make a product very quickly is to combine several products together into something brand-new. Similar to what we just discussed about improving upon a single product, this is just a little different. You can do this with two products or five or ten and it is up to you, but of course they all have to work together. The product, obviously, has to make sense which means as people read it, or watch it, it flows from one section to the next without any problems. Be sure there is a demand for the product you are creating. Never try to make people like your product. It isn't going to happen. The public must have a craving for this type of material. If that desire or need is there, you can fulfill it.

We are going to deviate a little from the idea of creating a product based upon the fears surrounding certain niches. You can use concepts like beauty, likes and dislikes to make your product. There are other ways to do it as well. You can take other areas like those and apply the same principles for product creation and marketing.

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