Unique Content Article: How To Create And Manage An Article Directory

How To Create And Manage An Article Directory

by Maryann Alford

Granted, most online businesses never even think about creating an article directory as part of their overall marketing plan. If you continue reading, then you will discover three excellent tips for creating and managing your own article directory. Article directories represent content, and that is what you need to really think about as an integral part of marketing your business. It is not as difficult as you may think. Not only will this method help you to get you what you want, but it can turn into something unexpected. It will just be a powerful component in your marketing and advertising efforts.

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You really should give careful thought to onpage seo when you are laying down the foundation for your directory. You should make sure that this part is done right - your on page seo and linking structure, etc. As you hopefully know, on page search engine optimization must be done correctly. As your directory ages, then backlinking will happen naturally if people use your articles elsewhere. Once everything is in place, then your internal linking will help you with seo scoring. Make your directory search bot friendly so they can crawl around with ease. Also, Google is schizophrenic with their algorithm updates, so make sure your knowledge is current so you can plan accordingly.

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When you create an article directory, you also have the issue of monetizing it one way or another. When it comes to any high traffic site, such as an article directory, there are quite a few ways to monetize it. If you're familiar with Ezinearticles, consider what you see besides articles -Adsense ads! EZAs has actually taken some criticism from some of its users for so blatantly using Adsense around its site. You may want to use at least some Adsense ads on your article directory to bring in some revenue. You might also want to make banner space available to various advertisers on your article directory. You can also advertise your own products or affiliate offers anywhere on the site. There are other ways to bring in revenue for your article directory, and we've only covered some of the most obvious ones.

Marketing your article directory is part and parcel of effectively managing it. The best position, maybe, is if you can afford to hire an outside company to handle the marketing for you. Therefore, in the beginning you want to have a complete business and marketing plan in place and ready to launch before the site goes live. There are actually quite a few powerful and effective promotional strategies you can use. Much of what you do, and the order in which it is done, will depend on several factors including available operating budget. So make sure you focus on what will bring you the greatest and fastest returns at the least expense.

Creating and managing an article directory will give you a lot of flexibility that you would not have. If you are using other sites with it, then be sure to put them on different hosting accounts. Be careful and decide about different domain names, and in fact you should have them on different domains. A blog attached to a static site will not come close to providing what an article directory can for your business.

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New Unique Article!

Title: How To Create And Manage An Article Directory
Author: Maryann Alford
Email: Submissions@robselaney.com
Keywords: make money online,work from home,marketing,business
Word Count: 571
Category: Internet Marketing
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