Google Caffeine With Stronger Hit, To Affect 35% Of Ranking Results

Google Caffeine With Stronger Hit, To Affect 35% Of Ranking Results
by Don Wong
After a year of launching Google Caffeine, Google is currently building on the tempo of its freshness algo to now have a more extensive radar on what's new, pertinent, as well as timely. According to the Official Google Blog, the freshness dynamic of the web will effect up to 35 percent of search results.
Just to review, Google Caffeine is an algorithm that allows Google to crawl as well as index the web for fresh article quickly as well as at an enormous extent. SEO wise, this brings to light the need for very creative, pertinent and timely content to make the search results more timely as well, even though the user did not really indicate the time in the search keyword.
How will searchers feel the rush of Caffeine? According to the Official Google Blog, if web users enter Olympics, Google's search results will show 2012 Olympics which is coming up next summer. Google will show this result even if the user did not indicate the year. Google anticipates that searchers for the search term Olympics most likely want information about the 2012 Olympics and not of Olympics in the 1900.
How does Google Caffeine change the SEO game? Well, if before SEO content creation is wrapped around particular keywords, now the keywords will have to be attached on what is hot, new, as well as relevant. The good news is, Google has a device called the Google Trends which provides information on what are the trending items around the worldwide web. It would be good therefore if SEO article will be attached on these hot and trending items.
For instance, if you are a baby products provider, then you should know that Justin Bieber's "baby" is a hot as well as trending focus as of press time. The news or gossip item is regarding the young pop artist reportedly impregnating a 20-year-old girl. You may as well ride this trend if you are a legal services provider, angle your article on paternity suit, which the girl reportedly filed versus Bieber.
Why the Caffeine rush? Google believes that web users want what's hot and new, not stale information. Although generic search results, like tomato soup recipe, can be timeless, more people are wanting what's most recent as much as they love freshly baked cookies. That makes sense.
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