How To Gain A Lot Of People With The Aid Of Internet Marketing Like Facebook.com
How To Gain A Lot Of People With The Aid Of Internet Marketing Like Facebook.com
by Troy Kelley
In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. Today, you will learn how Facebook can help your business get more customers.
As we have discussed before, it's important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? Pretty simple. Because Facebook is more accessible and to most, more user friendly than any official website will ever be. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While you can also get negative feedback from some customers, this should not keep you from using a business page from Facebook. This is because you can easily moderate it as you want.
If you want to show only the best feedback on your Facebook wall and just hide the rest, you can do that. By doing this, potential customers will perceive the benefits of making use of your service or products. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Furthermore, customers who are tired of traditional online marketing such as e-mail newsletters and web ads will look to the Facebook page to have their questions answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. You can also post photos as well as notes. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. Other companies like Ben & Jerry's go as far as polling customers. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
Facebook is also a great tool to add audience to company promos, special prices and discounts as in the case of the company rushIMPRINT, who uses their page to feature their products for sale. The page easily leads back to the company's official website as well as their contact details. There are also some that make use of Facebook to offer exclusive deals to their customers.
If you're implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can't be reached through other sites like your business website, email, and Twitter.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they're giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you'll quickly get a nice return for your simple work.
Make sure you look for your next issue soon. We will discuss more details about creating a Fan Page for your business using Facebook.
Any online marketer should know that <a href="http://woosamedia.com/facebook-marketing-for-business/" target="_blank">Facebook marketing</a> means he should communicate with fans without any hype. Know more about using <a href="http://woosamedia.com/facebook-marketing-for-business/" target="_blank">Facebook for Business</a> here.
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