Thursday, November 24, 2011 @ 11:42 AM

Are You Making these Common Link Building Mistakes?

Are You Making these Common Link Building Mistakes?

It's well known that building links is a very important way to rank highly in the search engines. What you have to realize, however, is that building links can harm as well as help your website if you simply build links randomly or without knowing what you are doing. Many internet marketing newbies go link crazy without having a real plan, and after exerting a great deal of effort they realize that they were doing it all wrong. You can build links to improve your website's rank, but if you want good long term results you have to do it honestly and using the right strategy. If you are just starting out as an internet marketer, you should take the time to learn good link building techniques, as well as avoiding the mistakes frequently made with this practice. If you read the following description of common link building mistakes, you'll know to avoid them.
An easy way to throw away your time is to find a relevant site and then use anchor text that has nothing to do with your keywords. Combining your keywords as anchor text with a high PageRank site, you can work wonders for your website but for some reason many people use anchor text that is completely irrelevant to their site: links such as "Click Here" and "Learn More." Now you know, for better backlinking results select keywords that you wish to rank for and use those as your anchor text. By not using this simple technique you will devalue your backlinks.
Generating backlinks from irrelevant sites is a silly mistake yet again, and yes, it's really popular too. Trust me, your site's ranking will be more stable and have more staying power by focusing on relevant backlinking methods. The backlink you placed on a sports site won't help your daily payer's site one bit. By taking this one extra step, you will elevate yourself to an entirely new level of SEO and leave your competition to do what they know how to do; spam sites and gain temporary ranking. If you think you have a niche that has no sites similar to it, then do a search and prove yourself wrong.
Don't make another frequent mistake, that of neglecting to use ALT text when an image are the only option you have. You can make more use of a text link, of course, but in cases where only an image is available, make the best use of it. Be sure that the ALT text of any images you use have your keywords listed.
All in all, the mistakes that you think are simple in nature can take your whole link building campaign down with them. Make sure you don't engage in any of these common link building mistakes and you'll save yourself a lot of grief.
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