Writing Ad Copy for PPC that ConvertsInternet Marketing,Online Business,Blogging

Writing Ad Copy for PPC that Converts

by Arthur Layton

Effective PPC campaigns need to carefully planned, and then you need to test your ads so you can get the best results possible. We will divulge some of our ad copy secrets in this article, so pay attention and then take action.

A/B Testing - This is one of the most important steps to running a successful PPC campaign. You can't just write one ad copy and depend on it to give you profits; testing is vital for your success. If you never test different ad copies against each other, you won't know what's actually working. Proper ad testing means changing just some of the elements like the display URL, as well as doing variations on the whole ad. Because even small changes can have a big impact on your overall results, the little things matter. So if want to test an ad copy with capitalization, also try a version without it. Don't skip this step because testing is what sets the successful PPC ads from all the rest.

When you're writing your ad, one thing that you should take care of is to title case your ad copy, so that it doesn't get lost in the other ads.

Follow the AIDA Formula: The formula attention, interest, desire, and action is applicable to PPC ad copy, as well. Even with little space to work with, the AIDA formula can still be applied. Grab the attention of your target audience and generate interest and desire with your copy, along with a strong call to action to wrap it up. This can take some time to perfect, if you're new to copywriting, but with a little focus, getting it right isn't too difficult. Using this proven formula will help you craft good ad copy.

While PPC advertising is an effective way to drive traffic to your site, you need to focus on improving your copywriting skills to make your PPC campaigns profitable.



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