Why Google's Panda And Penguin Requires Website Overhaulingseo,search engine optimization,seo result,seo company,magic webs

Why Google's Panda And Penguin Requires Website Overhauling

by Allana Clark

As one of the leading search engines, Google works hard to give Internet users the most relevant answers to their searches. It constantly changes its algorithms to ensure that only the best content appears in the search results. To deal with these changes, website owners need to reassess their SEO Singapore strategies, lest they would see their rankings and traffic going down.

SEO Singapore And Algorithms

Last year, the tech giant introduced its major search engine development named the Panda. The term sounds cute, but this development is really a relentless project that significantly removed undesirable sites in Google's search results. The Panda ensures that websites, especially those that stuff keywords and publish irrelevant content, go down the rankings.

This 2012, Google once again made another algorithmic change which it named the Penguin. Its purpose is to lower further the rankings of websites that abuse optimization strategies. Google does not disclose any details about what the Penguin does, but what is sure is that it punishes sites that actively intend to rank their pages higher than what they actually deserve.

Responsible SEO Singapore

Google is blatant about discouraging website owners from using techniques that don't benefit users. The rules are easy: publish original content, don't hide or stuff keywords, and don't use linking schemes. Website owners in Singapore should focus more on giving users the information they need -thoughtful articles, in-depth studies, original ideas, compelling media, and so on.

Websites with correct titles, tags, descriptions, organization, and web design are guaranteed to make the user experience convenient and fulfilling. They're also friendly to search engines since web crawlers find them easier to crawl, identify, and classify. To remain on top of Google's results, site owners should highly consider modifying their SEO Singapore campaigns.



Related articles on <a href="http://www.magicwebs.com.sg/seo-in-singapore">Search engine optimization</a> or visit <a href="http://www.magicwebs.com.sg">www.magicwebs.com.sg</a>.

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