Thursday, November 1, 2012 @ 2:30 PM

Look Out! Great Social Media Marketing Ideas Right Heresocial media

Look Out! Great Social Media Marketing Ideas Right Here

by Mallory Weimar

It often can be difficult to approach social media marketing and find new and innovative ways to market your niche. Fortunately, social media options offer great ways to reach new audiences. The following are a few terrific ideas for utilizing social media in your online marketing strategy.

Try using social networks for boosting event anticipation. Get your followers excited about upcoming events months in advance. By keeping your followers updated on your projects, they will be ready when you release a new product or offer.

Make sure that you add buttons everywhere on your social media profile. You want them everywhere you can think of, your blog, email, website, and anywhere else, you can think of. You also want to include links to other social networking profiles to help encourage people to locate you on different sites.

Try giving away some samples through social media. Offering a freebie will increase your exposure, as people are happy to send their friends to a page to get something for free. All you need to do is figure out what you would like to give away, and post links on some of the many popular profiles that feature freebies.

Maintain a positive reputation and build strong relationships on the forums you frequent. The people posting on the forum are all potential customers, so trying to browbeat them into buying your product is not a good idea. Instead, give information that solves problems they might have in their lives. Cordial relations should be the order of the day; this way you can build a great relationship with users.

Be sure to update all of your social media venues on a regular basis. Abandoned profiles may be viewed as outdated and removed from search engine results. Make sure that your stream makes a great first impression by consistently updating with links to new articles and other content.

Running contests on Facebook and Twitter can really bring in visitors if the rewards are worth customers' while. Because of the way social media works, news of your contest will spread very quickly. Try to build your contests with creativity and fun, although they should always tie in closely with the products and services you are promoting. A contest example that you can try out is to design a logo for one of your upcoming products.

Convert your email subscribers into Facebook friends. You should have yourself a mailing list if you have marketed for a while now. Use this wisely, and try to get people to subscribe to you on Facebook and Twitter through email marketing. This can help your current customers find you.

Keep customers interested in you by not having them jump through hoops when first visiting your site. The customer may just exit the site if they have to give their personal information as soon as they enter and do a survey. Make the first steps simple and you are much more likely to gain trust, encourage consumers to look further into your site, and keep them coming back for more.

Make sure that you enable any following features on your social network of choice. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn, and Facebook users can connect with you easily and see all your comments.

Look for ways to get your followers to share your information with other potential customers you have not reached yet. Make your posts funny, and do not use terms that are overly confusing and technical. Although your target audience may understand technical terms, your followers may not share the information with their friends if they think the information is too difficult to understand.

If you are going to use Twitter as a business tool, then you need to stay closely connected to your audience. Thank people that mention you, and answer questions that are posed to you. You will create a better relationship with your followers. By frequently interacting with people, you establish yourself in their minds as a person and not a business automaton.

If you wish to have a big following in social media marketing, do not try to just sell products. Include testimonials, relevant articles and links to content your followers will find useful. Hold giveaways, share photos, and ask your followers for feedback. Engage those that follow you. Recognize the value of engaging with a product rather than placing it as an advertisement. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.

When marketing with social media do not be afraid to be original. Competition will be fierce and you will only prevail if you can stand apart from the rest. If you use this article's tips, you are sure to be successful. Through social media, your company can have an impact with people from around the globe!



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