Online Marketing: Search Engine Optimization Parallels Home Buyingseo,internet marketing,web design

Online Marketing: Search Engine Optimization Parallels Home Buying

by Aaron Kaiser

Real Estate is an industry most people have a relatively good grasp of. Almost everyone will own a home at some point in their life. And even if they don't, they're likely to have researched it seriously. Few purchases in life are as heavily scrutinized as a property.

Subsequently, most people have a good grasp of the factors that influence the true value of a property: 1. The foundation 2. The Structure 3. Location

Foundation: Most consumers are aware of the fact that homes are built from the ground up. If a home's foundation is flawed, the entire structure could be at risk. The same is true in search engine optimization. A solid foundation is require for long term, sustainable success. In SEO, see: <a target='_blank' href="http://www.webdesignaustinseo.com">Austin SEO</a>, keyword phrase analysis and research is the foundation of your company's online marketing plan. All SEO effort should be centered on the company's targeted phrases. With an analysis of consumer search behavior, the SEO program will have the fundamental structure to support long term online marketing efforts.

Structure: While a foundation consists of building blocks of a solid residential structure, it's only a fraction of the entire house. How many residents will eventually come to live upon this foundation? The main purpose of a home's foundation is that it serves as a permanent base for the entire house. In the end, the quality of the construction equally as important as the foundation when evaluating a property's value. As in the classic storybook tale of the three little piggies, a straw house has no value.

As you may have guessed, your website is your online house. And Google is the property inspector, assessing a wide range of factors on your website to determine the true quality of your structure. Just like in real life, architecture is crucial in the assessment of property value, as is the quality of materials used in building that structure. From an SEO perspective, property materials include:

1. Website coding: Best practices coding, including W3C validation, is essential to enable the search engines to properly index every line of code on your online property. While city inspectors can't evaluate every detail, the search engines can see EVERY line of code on your site.

2. Digital Content: The golden rule for the Internet, that content is king, is more important than ever. With keyword research and strategy analogous to a home's concrete foundation work, your content should be created in a way that delivers maximum SEO results via body content and other coding elements such as your page and meta titles, text headings, anchor text, etc. For example, if you have a page on your site related to <a target='_blank' href="http://www.webdesignaustinseo.com/austin-web-design/">Austin web design</a>, the content and wording on the page should be related to this phrase.

Location, Location, Location: The final variable of the property value equation is the address. External factors will always influence the value of a property. Even luxury properties fail to realize optimal value if they are located in low value neighborhoods. Off-property factors such as crime activity and demographics contribute significantly to real estate valuation.

Similarly, circles of association play a critical role in Google's ranking for a web property. From an SEO standpoint, links from high quality websites will improve your value in the ranking algorithm. Search engines constantly gather and analyze the links to each website and use this to determine relevance to a users search. If your site is associated with the Internet's version of bad neighborhoods, you can't expect search engines like Google to take their users there.

Want to prove to Google that you live in a good location? Make sure your link building efforts are focused on the acquisition of quality links.



Aaron Kaiser is the Business Development Director for Web Design Austin SEO, an <a href="http://www.webdesignaustinseo.com">www.WebDesignAustinSEO.com</a> firm that provides search engine optimization, web development and design services in the Austin metro area and throughout Texas.

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