Link Building 101 - The Basics and Beyondinternet marketing,online marketing,seo,search engine optimisation,link building,traffic sources

Link Building 101 - The Basics and Beyond

by Robert Smith

The general concept is fairly simple. If you'd like your website or blog, or whatever web content you have, to be ranked well with the search engines, you want to get some inbound links to it. Search websites like the incoming links because they're one way to prove that your site is worth visiting. Therefore really, everyone is interested in building links to their web content. Here are some basics â€" link building 101 â€" that you need to remember.

There are many methods to get links into your internet site. One method is known as "reciprocal linking", a sort of I-scratch-your-back-you-scratch-mine plan, where you really ask other web masters to create a link to your internet site and in turn, you can link to theirs. This is going to help a little bit, but the search engines actually like that you have one-way links to your internet site. So, you can just contact web designers and see whether they find your website worthy of linking to. This means you do need truly good content, something that other sites would consider suggesting to their visitors to supply them with better value.

A simpler, and currently more favored, method of getting backlinks to your website is to post comments on blogs, forums, and social networking sites. In your answer, or in your signature, you will have the link to your web content. Again, the key here is to offer truly useful answers and/or to ask important questions. You won't get many clicks on your link from anyone if you simply do promotional sorts of posts or comments. It's also good to fill out your profile on all of the blogs, forums, and social media internet sites that you participate in. This helps create credibility and trust. Include a photo if feasible. You can do the searches for important sites to post on in any search website or even with certain tools. Try to find the ones that are ranked well in the search engines so that the links pointing back to your internet site will be top quality as well.

<a target='_blank' href="http://www.youtube.com/watch?v=OykQt0sH5Mc">An alternate way to build</a> links is to submit your site to directories and search websites. This too takes time, but is easy. Make sure you make a outline of the site you would like to submit that's non-promotional and doesn't include the name of your website in the text. First submit your internet site to the major search engines like Google, Yahoo, and Bing: then to the minor search sites like About and Alexa (there are a lot more), and then to the search websites and directories that have relevancy to your special niche.

Remember that link-building is an ongoing process that you or somebody that you hire or work with must do throughout the life of your web content. Hopefully this link building 101 article has started you on the right foot.



Robert Smith writes about web design and digital media marketing. One of his websites is <a href="http://catalystanalyst.com/">http://catalystanalyst.com</a>. Read more about this <a href="http://catalystanalyst.com/blog/">premium wordpress theme</a>.

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