Email Marketing And How It Can Help Your BusinessEmail Marketing,Internet Marketing,Internet Business,Internet and Business,Internet and Marketing

Email Marketing And How It Can Help Your Business

by Quinn Harris

An affordable and effective way of contacting prospects and existing customers is email marketing. However, your first task in email marketing is to build a list of prospective customers to send the emails to. Without a list, you have no-one to send your valuable messages to.

Some companies use cold-calling to gather email addresses and build a list, but this can be a lengthy and tedious task. Using online opt-ins on your business website can make building your list a lot easier. This is a common practice today in which, in exchange for their contact details, visitors of your site are offered something. This can be a report or white paper, an ebook, or even a discount coupon. A visitor in your site that signs up for the free gift will provide their name and email address which you will then add to your list.

In email marketing, it's better if you don't include pushy sales messages and promotions. Helping you to build trust, establishing a relationship with your prospects, and positioning your company as an expert in your industry is email. You shouldn't sell them your product or service but instead provide your email list with information that are relevant and useful and will help them solve a problem.

When it comes to the frequency of your emails, they will depend on the amount of content you're able to generate and the nature of the buying cycle. Sending at least one email a month is recommended but it shouldn't be more often than every 14 days. Don't make your customers feel that you're filling their inbox every week and stick to a pattern once you've established it. For example, if every second Tuesday you start sending emails, then keep to that for a while.

The great thing about email marketing is that it can be automated, especially if you use an autoresponder or email management service. It can also be measured quite easily, particularly if you create specific landing pages that subscribers click through to. Through testing, you'll be able to measure the effectiveness of your emails. Helping you design emails that are more effective are these tests and you can also get the customers to take action you want them to take.

When you design your email campaign, it's important that you check the spam laws in your country or state. For most of us, unsolicited mail is a major issue and this is something you wouldn't want to be guilty of. Giving subscribers an easy way to unsubscribe is also important and make sure you remove them from your list when they do. If you were reported to your ISP for spam, then the result could be being removed altogether.

Used properly, email marketing can provide you with an affordable, effective way to build relationships with prospects. They will think of you first when they are ready to buy and will think of you as the helpful expert they should buy from if your email campaign has done its job.



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