Monday, January 2, 2012 @ 11:31 AM

Facebook Marketing - How to Utilize it to Your Advantage

Facebook Marketing - How to Utilize it to Your Advantage
by Justin Holthe
Creating a very solid following on Facebook can give you a strong boost in the long run. This is really true if you are an internet marketer that wants specific exposure, better advertising and a sturdier brand. So in order to use Facebook marketing to your advantage the correct way, what should you keep in mind? These are things that you should take into consideration.
Respond to Comments: Why would you avoid being sociable when on Facebook? The reason that you use Facebook marketing is because you want to be sociable. You have to be very enthusiastic about monitoring the comments of you fans and bonding with them. The reason for this is that you'll be able win better trust of your fans. Get them comfortable enough to reply to you when you submit posts. You're basically trying to be as interactive as possible. This is so that it not only creates a good impression on your fans, but also helps you improve your 'edge ranking'. Your fans will see you more as a result of the Facebook news feed Responding to the comments of your Facebook fans and being sociable is not a difficult task to handle. It will help you to a high extent in getting your fans talk about your page on their Facebook.
Create a Facebook specific Competition: Everyone loves contests. We know that they have a high success rate on Facebook. Because you can use Facebook's ability to go viral makes it easier to spread the word about your contest. This is really helpful when it comes to launching a product that you want to be seen. You have to make sure that your contest works well with your offer and that it is relevant to the product that you want to launch. Besides this, it also helps you get relevant traffic to your website or blog where you can get people to sign up to get notifications about the contest. You can do plenty of things when you are creative and find ways to get your target audience to reply to you. This is not by taking part in the contest, but also by spreading the word about it.
Post Your Most Recent Blog Post on Your Facebook Page: If you have created a blog then you should understand how valuable this is for bonding with your readers and providing them with quality information. If you have a well read blog, then most likely you already have a large amount of readers following you. So, why not make it a point of updating your Facebook page with your latest blog post and let you fans know about it. This not only helps you drive repeat traffic to your blog, but it also helps you keep your Facebook page more lively. You should try to use Facebook to your advantage as much as you can.
Connecting your Facebook to your blog just makes sense. It's not impossible to succeed with Facebook marketing if you have a great start and focus on improving your marketing efforts with time.
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