Google SSL: You Will Not Likely Notice the Increase in Privacy

Google SSL: You Will Not Likely Notice the Increase in Privacy
by Elliott Wade
Google officially launched its SSL (Secure Sockets Layer) search function, an option that allows you to encrypt your searches on Google when you're logged into your Google account; the most common Google account would be a Gmail email address though Google has several online accounts that could be used.
This feature was created to protect your searches and results on Google from being intercepted by a third party. But it also prevents websites from effectively using and monitoring SEO terms that send visitors to their pages, which is a traditional marketing strategy for getting people searching certain terms to notice your website.
SEO or Search Engine Optimization terms, commonly called keywords or search phrases, are those that help you find businesses in your searches online within search engines like Google, Yahoo or Bing. By knowing what terms got you to the site, businesses are able to tailor terms on their site to get the most traffic possible.
Keywords are used strategically in your site to help the search engines find your site and match it with appropriate searches. The better your SEO the better you will turn up in the search results. Really good SEO can result in you being one of the first few websites found in a relevant search. <a href="http://www.terryreeves.com">SEO for business</a> is BIG business and can cost many thousands of dollars while generating a tremendously larger return on investment for many years to come..
Searches conducted using SSL will also prevent businesses from seeing the link that brought users to their site. So is Google SSL a double-edged sword? More privacy but marketing challenge for businesses? Google is still collecting the information of searches.
This is giving users the option of increased privacy in their searches. Of course, Google still has this information and that information is still feeding into their ads, sponsored links, stories, etc. So you will not likely notice the increase in privacy.
It is also noted that currently, only about 10 percent of people with Google accounts are signed in when they conduct Google searches, so this may not affect businesses initially. However, like all major changes within the search giant, this change is sure to affect the way businesses conduct market research in the near future.
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